Series: Business Support Series
Where: Online
Date: Monday December 11, 2017
3:00 pm Pacific ~ 4:00 pm Mountain ~ 5:00 pm Central ~ 6:00 pm Eastern
CEs: 1.5 Hours (after the call is complete) $10 HTPA / $15 Public
Recording: Yes! Will be sent after the call to those who register.
Investment:
- HTPA Members: FREE
- Public Registration: $25.00
Amelia Vogler will interview conscious marketing expert Tad Hargrave on the topic of Niching. You know… that miserable activity of trying to figure out “WHO” we love to help and support… Amelia believes this is one of the hardest things that we have to do is think about taking our amazing talents of helping ALL SORTS OF PEOPLE with Physical, Emotional, Mental, and Spiritual aspects of their wellness model and try to language a focus.
In fact, she really wants to have Tad share around the topic of "What if our love, our light, and our work is bigger than our niche?"
Here are some burning questions that Amelia wants to ask Tad:
- We do work with everyone and we have skills that run across all of the dimensions of the human being, so what are the pitfalls in niching? How do WE do them?
- Is niching really right for us???
- Is there a way that we can be in alignment with our skills and talents and not define a niche and still find our people?
- What’s the difference between marketing for “an artist” and “an entrepreneur” - the artist being the person who shares an art, a gift, for the sake of the art and the entrepreneur the one that shares as a business?
- If niching is the “right way” then how the heck do we do it?
- How do we find our niche? How do we market to them? What is marketing in your view????
Tad Hargrave is a hippy who developed a knack for marketing (and then learned how to be a hippy again).
Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life.
Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). He has also offered most of his workshops on a modified pay what you can basis (a small deposit to attend and then people choose the amount they want to pay at the very end).
This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him suuuuper allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn’t sleep well and he’s very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feels wonderful.
