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Topic of conversation: Charging for Healing Touch Sessions
The evening began with Amelia began the evening with a blessing and a brief synopsis of all that she is working on and developing. The information is available on the website. Then, Amelia introduced Cindy Parsons as the new facilitator for Conversations that Matter, part of the HTPA Community Conversations series.
Cindy began the conversation by listing many topics people have around the discussion of charging for HT.
Do you charge? How much? How long are your sessions? What is your locale? (urban vs. rural) Are you charging enough? What do you charge as a HT student, practitioner, apprentice, certified practitioner? Do you have other modalities? Do you charge the same for your other modality as you do for HT? If not, is HT more or less? I hear many people say they are afraid to charge - Is that OK? If you don’t charge, do you ask for donations? If you don’t charge, does that undermine your neighboring practitioners? If you volunteer, do you charge? same amount or lower rate? Donations? “Don’t let other people shop with your wallet?” What does that mean? (It means don’t under value your worth or, charge what you are worth.)
We actually spoke with all the callers about what they charge.
It was an interesting call with a lot of interactive Q&A’s. There were a lot of HT students and practitioners on the phone. They were very interested in what people were charging, how long the sessions were, and how to determine what to charge.
The fees varied, many people had packages. The practitioners felt that a package drew clients in and then offered incentives to long term clients to keep them coming back. One con of having a package, once the package is complete, how do you keep the client returning. Someone suggested changing the verbiage. For example, if you offer a 3 session package, state; “You should start with a 3 session package over a 6 week period of time. When those sessions are complete, we will reevaluate how often you should return for treatment.” The thought is, you entice people to try HT over a defined period of time, make sure they get enough treatments that they will see a benefit, and you set the intention that they will return on a regular basis.
There was a lot of discussion regarding volunteering HT vs. charging for HT.
A caller from MN stated: Her biggest challenge is the other practitioners who volunteer all their services She would like to ask her fellow practitioners to please charge for your services. She clarified there is a value to volunteerism and she does volunteer HT services. However, as practitioners, we’ve invested time and money into this career. We deserve to be fairly paid as we want to make this our full time job. She said, many people are retired and have time to volunteer. Very few young people are in the HT community because they need to eat, they need to be paid. A few places, hospitals and rehab centers have hired HT practitioners. This caller was talking to a physician. The physician told her, “When you don’t charge for what you do, you disrespect your career and craft.”
How to determine your fee:
Many people said, they meditated and asked the universe for guidance. Many people felt they undercharged for what they offered. There was a lot of hesitation to increase their price based on locale, client type, Some callers have used a business coach to help set their fee and improve the number of clients they were seeing. Another caller asked who has a full time HT practice, how many clients do you see per week and how do you monitor your energy? This will be discussed further at the next call.
Amelia shared her information regarding a corporate wellness program she is providing.
There was a question about, did anyone work in a facility strictly as a HTCP practitioner, if so, what was the hourly/salary rate? No one on the call works in that capacity.
Fees from around the country. The country was well represented with some rural and a lot of urban practitioners.
URBAN VS. RURAL
$597 - 3 SESSIONS then $150/SESSION
Does aromatherapy and guided imagery with HT
$90 minimum Sessions last 1.5-2.5 hours
Trying to build a business in area with a lot of HT volunteer clinics
$125 1st session
$95 - other sessions
Clientele - cancer patients - Has mobile HT business - Charges $25 drive time fee
IL - CHICAGO
Apprentice - plans on increasing when HTCP
NY - Albany
Apprentice, feels good with the amount she receives. Volunteers, do what your heart tells you. Charge something for the value of what you are offering.
HTP - does some volunteer work
Package $450/5 sessions
also does psychotherapy
Returning clients - $50 session if commit to monthly sessions.
Package $300/5 sessions
Clients are caregiver and wounded warriors.
less for students, wants HT accessible to everyone.
$240 - 2 hr. intake
$50/children - 30 minutes
Offers packages and payment plans.
$60 non member
Paid to Y, not to the practitioners
no one blinks an eye at the charge
rents office, needed to charge more than home office.
May 23 is our next Conversations that Matter Open Call:
Discussing the ‘Pro’s and Con’s of working in an office vs. a home office. View more information here.
On February 23, Amelia Vogler (HTPA Executive Director) moderated a call with Cynthia Hutchison (HTP Educational Program Director) about the Foundational Concepts and Principals in the Healing Touch Curriculum.
Here is the link to the recording: Coming soon!
On June 29th and July 06, Amelia Vogler (HTPA Executive Director) talked with Sharla Jacobs (Thrive Academy) about new ways of thinking about "Attracting your perfect clients." In these wonderful calls, Sharla shared some mistakes she made; some lessons she learned; and some new ways of thinking about client attraction through her a heart-centered holistic model.
Here are a few of Sharla's key teachings:
Picking your business name or answering the question "What Do You Do?
Suggestion 1: You really must consider your client's perspective when you select a business name or start answering the question "What do you do?" To do this, don't think about what you do in terms of your education, don't describe the modality, think about what your client's needs are.
Suggestion 2: Be very specific about what you do. If you think about terms like "transformation" or "whole-body healing" what does that mean to the lay person? You want to look at from where the lay person is coming to you from - usually.
Suggestion 3: Get really clear about what the problems are of those who like to work with you. You might even look at specific symptoms or states. "Stress" is too general but "Back pain" or "Headaches" are very specific. Being more specific helps people to really get clear about how you can help them.
Your clients have to know THIS before they get started working with you...
What do you say when someone asks you "What Do You Do?"
What are some mindshifts that we must make when we have the "money conversations" with a client:
Mindshift 1: Just because a client says "they can't afford you" doesn't really mean they can't afford to work with you. It means they haven't felt the value of their own healing and your work yet.
Mindshift 2: Set intention that the money conversation be a transformative and inspiring experience (rather than holding the intention that a person needs to say "yes" to your service.
Mindshift 3: Realize that when people invest in your service it is a good thing. It isn't something that is taking away from them, your service is something that adds to their life.
Mindshift 4: They are investing in their future - not you. Taking yourself out of the equation makes the money conversations so much easier.
Mindshift 5: Embrace their "YES" or their "NO".
Mindshift 6: Walk the talk. Embrace your own healing needs and follow through with the self-care and business-care that you need for your own service.
What are the five elements to your system around having authentic conversations? Sharla shares that each of your new client conversations must include all of these elements:
Element 1: Connection: Create meaningful connection by asking thoughtful questions, by being heart-centered, and listening intently.
Element 2: Service: In your own consciousness or energy, hold the intention that you are showing up to be in service to this person.
Element 3: Acknowledgement: People want to be heard so acknowledge what you are hearing as the individual is talking with you.
Element 4: Curiosity: Ask questions from a place of love and caring and service. There are three questions that come from a coaching background that can be useful (see the next section).
Element 5: Choice: Give them a choice about whether they want to work with you. Do not be demanding, acknowledge that they might not want to.
What are the three questions that you must ask if a client says that they can't afford to work with you?
Question 1: How would you feel if you were in the same place one year from now?
Question 2: If it wasn't for the money would you move forward with this service?
Question 3: What would you need to get out of this service to make this worthwhile for you?
The replays of these interviews are located here.
This training was part of our HTPA Business-Support Series
The HTPA recognizes that as Healing Touch Practitioners our work is heart-centered and full of integrity, and we strive to empower you with new business-specific information that is in support of your sharing your gifts without compromising these core values. We aim to provide you with new information that can offer you new ways of thinking about your business practices so that you may share your work and create a practice that is sustainable and supportive for you.
It is an honor to be stepping into this new role as your HTPA Executive Director. Before I tell you a little about myself and my plans for HTPA, I would be remiss if I didn’t acknowledge the following women:
Janet Mentgen – our founder of Healing Touch Program. Janet’s dedication to her own personal and spiritual mission gave an opportunity for the HTPA.
Sharon Robbins - our visionary and creator of the HTPA organization. Sharon’s visions of professionalism, kind leadership style and high integrity created the base for the work that we will continue to evolve together.
Dawn Warnaca - our acting HTPA Executive Director. Dawn’s spark and magnetic charge was an essential element in reviving the energy around HTPA during a transitional time. Dawn’s active “space-holding;” her creative forces; and her personable and friendly nature allowed us to grow together while increasing the level of our programming.
Through the efforts of these women, our HTPA has been created in the alchemy of strong vision, caring, and commitment. The framework that they created will continue to be a strong foundation for us as we move forward.
HTPA is a professional community of some of the most prolific and talented healers of our time. When the right opportunities, the right tools, and the right support come together our community can be collectively and professionally empowered. My intention is to bring you these opportunities, tools and support so that we can each evolve our personal models of professional service in order to bring more abundance to our practices and more healing to our communities.
This year, my focus is “us” and, to that end, strengthening the network of professional healers in our Healing Touch Professional Association community. While supporting many of the wonderful offerings in place today, in the short term, I would like to dedicate time to the following responsibilities:
I come to you with a background formed through a wonderful tenure in Corporate America. I worked for Fortune 100 (SAS Institute) and 500 (IBM) Companies. In these positions, I cultivated experience in community building; communicating complex scientific and engineering information; people and project management; marketing writing; video and audio production; and creating and providing adult training programs.
I live in a small three-stoplight town of Hillsborough, North Carolina; a charming little progressive Southern town with a strong culture of artists and writers. I live with my wonderful husband, Blake – a healer in his own way, and three four legged ones – Lucy and Veda, our dogs and Meatball, our very impressive (and well known) cat.
I also come to you with a background in the healing arts and currently run a full- time Energy Medicine practice (locally and long distance). The seeds of my healing journey were rich – visiting my father’s family funeral home; working on my mother’s Rhododendron nursery; and daily making choices in cultivating a life that is in right relationship with Mother Earth through ceremony and personal servitude.
I was also blessed with a life filled with the celebrating through arts and music. The educational roots of my healing work come from the Healing Touch Program, Anatomy for Healers, coursework through Energy Medicine Specialists and others, and through years of personal and formal training with my mentor, Cyndi Dale.
In my practice (www.ameliavogler.com), I specialize in intuitive mentoring for holistic practitioners (and mentoring through Healing Touch Program between levels 4-Certification) to help them increase their potential in the healing arts and work primarily with clients who are under "caregiver" stress - whether this be from caregiving to a family member or caregiving over their own life's stresses.
Because the healing arts have always been so important to me, I’ve often wondered (especially when living it) why I was led into an early career in high-tech Corporate America… As I reflect, I realize that it was there that I cultivated tremendous experience that has become directly relevant in this next phase of my life’s work - supporting this amazing group of healing practitioners. I feel ready to support you in becoming more empowered in the professional elements of your practice. I am excited to create programs that can help you be more effective in your outreach and influence. All of this, I hope, will also assist in bring more healing to our Planet.
I look forward to getting to know you, your dreams, your wishes, your struggles and your ideas and meaningfully working toward the evolution of this new chapter of our Healing Touch Professional Association.
In service of your Service,
MS, HTCP/I, HTPA Executive Director
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